Swag, Pride Parade

Boston Parade Swag, 2002-present

The Boston Pride Parade originated in 1971, two years after the Stonewall Riots in NY.

My father, lived and worked in Back Bay/South End Gay Community of Boston, as a child he and his partner would take me to the Pride Parade.

The project explores the boundaries that communities create and exist within;
the project examines the organization of the LGBTQ community as well as its cultural and
economic influence on the life of the city.

I am interested in understanding the processes of identification and inclusion as evidenced with the corporate “swag” handed out during Gay Pride Parades. The swag marketed to the LGBTQ communities at Gay Pride Parades represents the mobility and the constant re-definition of the territory of class-community and the effect of the increasing visibility of the LGBTQ family demographic within the larger society. An in-flux document of the increasingly visible and dispersed demographic of the LGBTQ community.

The photographic-scans are informed by 20th century avant-garde photograms. The documentation of primarily plastic swag and promotional materials are an attempt to historicize a political movement. A case-study in the economic mobility and constant re-definition of political class-territories.
June 2016